May ’26
The 2026 CGO: Why Brand Building is No Longer Enough
In the traditional CPG model, companies grew through creative stories and massive retail reach. However, the industry has radically re-engineered the “Growth” function for 2026. For middle-market companies—especially those with Private Equity backing—the era of the siloed CMO has ended. Today, firms require a “Revenue Architect” to navigate a fragmented marketplace. Enter the Chief Growth…
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